Blossom
Paez
,
2023
Visual identity; Social Media; POS; Digital Design;
From a millenial to a gen-z ish shoe brand.
For the Spring/Summer 2023 season, Paez focused on connecting with the Gen Z crowd. To do that, I've splashed vibrant colors across the designs, symbolizing the brand’s blossoming spirit.Also added some graphic elements - suns and flowers - to amp up our branding and really resonate with the audience. And for the typography a killer combo: Gerbil for that modern, trendy flair and Helvetica to keep things classic and timeless. I created the visual identity, shoe boxes, store decoration, POS, social media pots, newsletters, and any other digital material. CREATIVE AGENCY: D'front